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📑 Table of Contents+

Section 1: Understanding business activity. 

1.1: Business Activity. 

1.2: Classification of businesses. 

1.3: Enterprise, business growth and size. 

1.4: Types of Business Organization. 

1.5: Business Objectives and Stakeholder Objectives. 

Section 2: People in Business. 

2.1: Motivating employees. 

2.2: Organisation and Management 

2.3: Recruitment, selection and training of employees. 

2.4: Internal and External Communication. 

Section 3: Marketing.

3.1: Marketing, Competition, and the Customer 

3.2: Market Research. 

3.3: Marketing Mix. 

3.4: Marketing Strategy.

Section 4: Operations Management. 

4.1: Production of Goods and Services. 

4.2: Costs, scale of production and break-Even analysis. 

4.3: Achieving Quality Production. 

4.4: Location Decisions. 

5.5.1 Profitability: 

5.5.2 Liquidity: 

5.5.3 Why and how accounts are used: 

Section 5: FINANCIAL INFORMATION AND DECISIONS. 

5.1: Business Finance: Needs and Sources. 

5.2: Cash-Flow Forecasting and Working Capital

5.3: Income Statements.

5.4: Statement of Financial Position. 

5.5 Analysis of Accounts. 304

Section 6: External influences on Business Activity. 

6.1: Economic issues. 

6.2: Environmental and Ethical issues. 

6.3: Business and the International Economy.